How to Use Wholesale Hoodies for Custom Streetwear Brands

June 27, 2025 5 min read

Hoodies have become an essential staple in the world of streetwear fashion, representing a fusion of comfort, functionality, and cultural significance. From hip-hop culture to high fashion, hoodies have been embraced by designers and enthusiasts alike. For custom streetwear brands, using wholesale hoodies provides an excellent opportunity to create unique, stylish, and high-quality apparel while maximizing profitability.

This guide will explore how to leverage wholesale hoodies for a successful custom streetwear brand, covering selection criteria, design processes, printing techniques, marketing strategies, and more.

Understanding Wholesale Hoodies

What Are Wholesale Hoodies?

Wholesale hoodies are blank garments purchased in bulk at discounted rates, often directly from manufacturers or distributors. Unlike retail purchases, which involve buying individual pieces at full price, wholesale buying reduces costs per unit, making it ideal for brands looking to produce custom apparel at scale.

Benefits of Opting for Wholesale Hoodies for Custom Streetwear Brands

Cost Savings: Buying in bulk significantly lowers per-unit costs, allowing brands to allocate resources to other aspects like marketing and branding.
Customization Flexibility: Many wholesale suppliers offer customization options like fabric selection, color variations, and fit adjustments.
Consistent Quality: Purchasing from a reliable wholesaler ensures uniformity in quality, material, and construction.
Scalability: Wholesale purchasing allows brands to scale their production as demand grows without frequent supplier changes.

Choosing the Right Wholesale Hoodies

Selecting the right hoodies is crucial to ensuring comfort, durability, and brand appeal.

Factors to Consider When Selecting Wholesale Hoodies

Fabric Quality: The material impacts the feel, durability, and printability of the hoodie.
Fabric Weight: Measured in GSM (grams per square meter), the weight affects thickness and seasonal suitability.
Cut and Fit: Options range from slim-fit and oversized hoodies to cropped and relaxed-fit designs.
Color Availability: A broad color palette ensures creative freedom in design.
Supplier Reputation: Choose reputable suppliers known for high-quality materials and timely delivery.

Top Materials Used in High-Quality Wholesale Hoodies

Cotton: Soft, breathable, and comfortable.
Polyester: Durable, wrinkle-resistant, and retains color well.
Cotton-Polyester Blends: A mix of comfort and resilience.
French Terry: Lightweight and breathable, suitable for moderate temperatures.
Fleece: Thick, warm, and soft—ideal for winter collections.

How to Choose the Right Sizes and Quantities for Your Target Audience

Analyze past sales data or industry trends to determine the most popular sizes.
Offer a diverse size range for inclusivity.
Start with moderate stock and scale based on demand.

Designing Your Custom Streetwear Hoodies

A strong design can set your brand apart. Here’s how to develop compelling hoodie designs:

Step-by-Step Guide on the Design Process

Conceptualization: Brainstorm and research current trends.
Sketching: Create rough drafts of designs, experimenting with layouts and placements.
Digital Rendering: Use graphic software for precise design execution.
Prototype Development: Order samples to assess design, fit, and print quality.
Feedback & Revisions: Gather input from peers or focus groups before finalizing the design.

Latest Trends in Hoodie Designs in Streetwear

Minimalist Logos & Typography: Subtle branding with strong identity.
Bold Graphics & Oversized Prints: Large, eye-catching designs featuring abstract or cultural elements.
Vintage & Washed Effects: Retro aesthetics with distressed textures.
Techwear Elements: Functional designs with unique zippers and pockets.

Incorporating Branding Effectively

Logo Placement: Consider front, back, sleeve, or hood placements.
Color Coordination: Use a color scheme that aligns with your brand identity.
Custom Labels & Tags: Neck tags and woven labels add a premium feel.

Printing Techniques for Custom Hoodies

The right printing technique ensures durability and aesthetic appeal.

Overview of Different Printing Techniques

Screen Printing: Ideal for bulk orders, durable, and vibrant colors.
Direct-to-Garment (DTG): Best for complex, multicolored prints with intricate details.
Embroidery: Offers a high-end, textured finish, perfect for logos.
Heat Transfer Printing: Allows for detailed and small-batch customization.
Dye-Sublimation Printing: Best for all-over prints, mainly on polyester fabrics.

Choosing the Right Printing Technique Based on Fabric and Design

Screen printing works best on cotton and cotton-blend hoodies.
DTG is excellent for detailed, high-resolution prints on softer fabrics.
Embroidery suits heavyweight hoodies and minimalistic branding.

Marketing Your Custom Streetwear Brand

A strong marketing strategy helps position your brand effectively.

Strategies for Launching and Marketing Your New Hoodie Line

Pre-launch Hype: Tease new collections via social media.
Limited Drops: Create urgency and exclusivity.
Community Engagement: Build a loyal customer base via events and collaborations.

Importance of Social Media and Influencer Partnerships

Instagram & TikTok: Showcase hoodie styles and behind-the-scenes footage.
Influencer Collaborations: Partner with fashion influencers to reach wider audiences.
User-Generated Content: Encourage customers to share photos wearing your brand.

Tips on Creating Compelling Product Descriptions and Visuals for Online Sales

Use high-quality images with different angles and lifestyle shots.
Write engaging product descriptions emphasizing fabric, fit, and design.
Include size guides and styling tips.

Cost Analysis and Budgeting

Breakdown of Costs Involved in Custom Hoodie Production and Pricing Strategies

Wholesale Purchase: Cost per hoodie varies based on material and quantity.
Printing & Customization: Prices differ based on technique and design complexity.
Marketing & Distribution: Budget for website maintenance, ads, and shipping.
Pricing Strategy: Consider production costs, competitor pricing, and perceived value.

Legal Considerations and Brand Protection

Overview of Copyright and Trademark Considerations

Protect your designs with copyright registrations.
Trademark your brand name and logo to prevent replication.

How to Protect Your Designs and Brand Identity Legally

Use non-disclosure agreements (NDAs) with manufacturers.
Register your brand with the USPTO for added security.

Choosing high-quality wholesale hoodies, combined with strategic branding and marketing, is key to building a successful custom streetwear brand. Focusing on fabric quality, printing techniques, and effective marketing strategies ensures that your brand stands out in a competitive market.

For brands seeking professional custom hoodie printing and embroidery services, Custom One Online offers a range of solutions to bring creative streetwear visions to life.

FAQs

What is the minimum order for wholesale hoodies?

Most wholesalers have minimum order requirements, typically ranging from 20 to 100 pieces per style.

How long does it take to produce custom hoodies?

Production time varies based on customization type but generally takes between 7 to 14 business days.

Which printing technique is best for detailed designs?

DTG printing is ideal for highly detailed and multicolored designs.

Can I get a sample before placing a bulk order?

Yes, many wholesalers offer sample orders to assess fabric quality and print execution.

What are the best practices for maintaining the quality of printed hoodies?

Wash inside-out, use mild detergents, and avoid excessive heat drying to preserve print longevity. For high-quality customization services, Custom One Online provides a variety of printing and branding solutions tailored to streetwear brands.